Radical Instrument

IT is changing the exercise of power. Radical Instrument is picking up the signals.

Google will stay in China – in the mobile market

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IDG News Service (see the article at PCWorld) is reporting that both Microsoft and Google have cut deals with a Taiwanese chipset vendor that supports handset makers in China – with a hardware/software package to be released for Google’s Android mobile OS later in 2010.

There’s an angle here that’s been overlooked in the market share comparisons between Google and Baidu that were highlighted after Google’s decision last month. While Baidu has a clear lead over Google in the search market, the mobile search market is more competitive – with Digital East Asia putting each company’s market share at 26% apiece. Google’s also tied to China’s primary mobile carrier (China Mobile), while Baidu’s is partnered with the number-two provider.  (Even more interesting – if tangential – Baidu’s CTO moved to become CEO of an information-services subsidiary of China Mobile a few weeks ago – a week after Baidu suffered a service outage that could be related to hacking activity out of Iran).

If you assume that the mobile market is where the real growth opportunity lies – for Google and others – it seems hard to believe that Google’s going to stay out of China. The chipset deal just suggests that where they’ll be “in” is different from where they were before.

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Written by Mark

February 9, 2010 at 11:42 pm

One Response

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  1. […] operational, and Google continues to pursue investments in such areas as digital advertising and mobile computing. Investigation of December’s attacks is ongoing — but until the investigation provides […]


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